• The Compleat Academic
    Edited by Mark P. Zanna & John M. Darley
    Mahwah, New Jersy: Lawrence Erlbaum Associates, 1987, 225 pages.
  • Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
    Edited by Gordon R. Foxall, (3 volumes), ISBN 0415196426, 2002.
    Review by Mark Tadajewski, University of Leicester.
  • ACR Fellows' Bookshelf
    Book Review Editor: Charlie Wood, University of Tulsa


    • If you know of a new resource you would like to see reviewed, or if you're interested in serving as a book reviewer, please contact Charlie Wood at the University of Tulsa at or 918.631.2281. More details are at the ACR website.