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Gone are the days when ”comparison shopping” meant that one had to drive all over town, looking at prices and comparing the features of certain products to be sure that the right choice was made prior to a purchase. If you were unwilling to do that, then you either accepted the recommendation of the salesperson or you simply picked up the first product you found that proposed to the job intended for a price you were willing to pay.
Now, most people do their comparison shopping online. Simply by logging on to a computer and opening a web browser, we now have access to goods and services information from nearly every retailer and wholesale supplier. In fact, there are even online services that will conduct searches for you and email you sale alerts or notices of the best price for an item. This can help promote certain online-only merchandisers as well as building traffic for those brick-and-mortar facilities.
By far, the most likely way to ensure that you have gotten the best price on any given product is to do a web search for it. Search results will likely provide several different purchasing options for the item, as well as the average prices among these sellers. You can also choose to investigate online auction or swap-meet style websites, especially for rare, used and collectible items. Because it is getting harder and harder for retail businesses to overcharge, we can be sure that the best prices will be made evident to us through the use of online comparison shopping techniques.