The debate about whether the customer wants quality or price is as old as business itself. A discerning customer who is prepared to pay more to enjoy a good quality will always speaks in favor of entrepreneurs who provide quality services. On the other hand, the customer who finds it difficult to make ends meet will always prefer the service provider offering goods and services at lower cost.
The truth is that the customer wants fantastic quality at the lowest price possible. On the other hand, the service provider wishes to earn maximum income for the least work possible. The point where both these factors meet is where the sale takes place.
The debate is further muddled by the fact that customer judges quality on the basis of his or her perception. How do you assess whether you have received the best functioning nuclear plant from your service provider? Do you go back to the provider’s sites like www.direct.tv and investigate on relative posts? Or how about a washing machine, what standard on that? The two products may seem incomparable but the fact remains that the end user judges these products not based on scientific data but based on other factors including the quality of marketing pitch.
Many customers choose washing machines because they come in with the latest technology. What are these technologies? How effective are they? Very few individuals go through all these questions and admit that they have absolutely no idea about the answers. As far as price is concerned, a lot depends on the current ability of the individual to pay. The previous real estate boom saw people buying houses because they got affordable loans. All these issuescomplicate the debate.